Welcome to the only sales development training built for women

SDRs were just named by Forbes as one of the top 4 of entry level roles to fast track a six-figure career. 

But what is an SDR?

And why are women saying yes to this secret weapon for time and income freedom?

An SDR (Sales Development Representative) is the connection point between curiosity and conversion. Inside the fast-growing digital education and coaching economy, SDRs help online businesses turn traffic into transformation by having real, human conversations.

In plain speak?
They message. They listen. They qualify leads.
Then they pass the right people to the closer—no pitching, no pressure, no sleazy tactics.

There are different types of SDRs (we teach them all inside Amplify):
✨ DM Setters: connecting in Instagram, Facebook, or TikTok DMs
📞 Phone Setters: pre-call connection over the phone
🎯 Triage Callers: short discovery calls to assess fit
💬 Lead Nurture Specialists: staying in touch and building trust over time

You’re not chasing people—you’re guiding them.
You're not spamming—you're serving.

This is professional communication at its highest level—and in a remote-first world, it’s one of the most in-demand, entry-level, high-income skills you can learn.

No cold calls. No personal brand. No commission-only chaos.
Just connection, clarity, and confidence. From anywhere.

An SDR (Sales Development Representative) is the first human connection in a company’s sales process—focused on service, not pressure.

Here’s what that looks like in action:

1. Connect
The SDR starts conversations with potential clients—often in the DMs or on short discovery calls. No pitching. No chasing. Just real, intentional outreach that feels like, “Hey—I see you.”

2. Listen + Learn
Once someone engages, the SDR asks thoughtful questions to understand what they need, what’s missing, and what they’re hoping to change. This part is all about empathy, curiosity, and strong communication skills.

3. Educate + Qualify
Based on the conversation, the SDR helps the lead understand what’s possible—and whether the offer is a good fit for them. This isn’t convincing. It’s clarifying.

4. Hand Off
If the lead is a fit, the SDR books them for the next step—typically a call with a closer or sales advisor. If not, they might follow up later or nurture the relationship until the time is right.

The Result?
Sales teams stay focused. Prospects feel seen. And the SDR becomes an irreplaceable part of a business’s growth engine.

What does an SDR actually do?